Our story began in 2019, from a chance encounter with a traditional bakery that had opened for business well over half a century ago. This homegrown bakery had preserved their authentic flavours and tradecraft, and had won the hearts of many generations before – despite the uphill battle faced by traditional industries. Preserving our culinary heritage had become increasingly difficult over the decades, and hundreds of the bakery’s peers did not survive due to challenges such as dwindling sales, higher rent, and lack of succession. We endeavoured to help them avoid the same fate.