Work with heritage establishments on introducing new activities and events. Create attractive and competitive offerings to help heritage establishments draw a wider audience and cultivate greater interest.
Amplify the presence of heritage establishments and public awareness of them. Design marketing strategies and materials to help improve outreach for heritage establishments on social media and other platforms.
Provide a platform for heritage establishments to exchange best practices and shared experiences. Organise events for heritage establishment owners to meet, discuss ideas, and collaborate on business opportunities.
Record oral/written interviews, take photos/videos, and safeguard artefacts of historical value. Work closely with the heritage establishments to document and preserve their accounts of history.
Upskill existing personnel, and facilitate transmission of traditional trade skills. Keep current staff competitive, and identify/train new workers to sustain heritage trades and secure succession for heritage establishments.
Provide the services of domain experts to keep heritage establishments competitive. Identify specific areas or processes for improvement, and bring in specialists to create targeted interventions.
Study, collect, and publish data on heritage establishments and traditional trades. Generate meaningful feedback on the challenges facing heritage establishments for further review by government and civil society.
